Choosing a Diamond
Let's face it: if you're in the market for a diamond today, most likely you have already done your research online. You know all about the 4 C's; you know what a diamond certificate is from an independent laboratory like GIA; and you have an idea of how much diamond will fit your budget. You have all the facts, so it should be easy to choose a stone, right?
Well, yes and no, and it mainly depends on how important to you the details are with regard to aethestics. The appearance between two diamonds in the same price range can differ greatly — this is where the subjective part of diamond-buying comes in, and for most people it's a big part.
For instance, two stones, same size, same price — how to choose? Perhaps one stone has an imperfection that you would notice every time you look at it. Or the color just doesn't appeal to you. Or maybe a larger stone with a lower quality rating contains an imperfection in a spot that will be hidden by the mounting (and this is just one example where a reputable jeweler's knowledge comes in — hint, hint). Only until you see the stone in person and work with an experienced professional will you truly know what you're getting.
As a third-generation family-owned business, we have our honest reputation to uphold, but it also means we enjoy trusted, long-standing relationships with our suppliers. So rather than carry loose diamonds in stock that may not match your requirements, we prefer to discuss your needs first and then find options through our various sources that will work for you and your budget. Call Peter Virag, our Diamond Specialist, at 847-864-9660 to get started.
Next step: Engagement and Wedding Rings